A guided workbook to help you build an aligned, and intentional brand from the inside out.

Whether you’re starting fresh or refining what already exists, The Brand Planner™ walks you through the exact process we use at Function Creative Co. to uncover your brand’s purpose, position, personality, and presence.

Inside, you’ll find structured exercises, thought-provoking prompts, and strategic guidance to help you clarify your voice, connect with your audience, and build a brand that actually feels like you.

Build a brand with depth—without getting stuck in your head. This is strategy with soul.

Perfect for:

→ Founders building their brand from scratch

→ Designers and strategists guiding clients through branding

→ Creatives realigning their business with more clarity

What’s inside:

• 90+ pages of branding exercises and strategy prompts
• Templates for defining your brand voice, vision, and values
• A flexible structure you can revisit again and again as you grow

Happy customers:

"Kind of, really, majorly obsessed with Function's Brand Planner!"

"I got way more than I bargained for! Not only did I learn more about my brand through the exercises, I learned more about MYSELF in the process."

"I received more value out of it than a $700 branding course!"